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Brian Patterson
RE/MAX Fine Homes

1624 Westgate Circle Suite 125
Brentwood, TN 37027
Mobile: 615-438-4941
Tennhomes@gmail.com

"The Realtor Who Knows Construction"

With Over 16+ years experience , and 100's of homes SOLD, I continue to strive to be an advocate for home buyers and sellers!!  I have over 25 years combined in Real Estate and Construction Industry, and have developed a reputation among my clients and peers, as being an Agent that knows home construction, and what to look for when buying and or selling Real Estate.  I will walk you through the home buying process, and help you understand and see the known and unknown differences in the properties viewed.  Why wait till money is spent on a home inspection, when valuable information can be discussed and viewed prior to making an offer.  My focus is not writing offers, but rather writing pros and cons first, than narrow the choices down to what you can feel safe in purchasing. 

 

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Cool Springs East Franklin TN Homes for Sale

Cool Springs East Franklin TN Homes for Sale Welcome to Cool Springs East Franklin TN Homes for Sale & lifestyle! The highly desirable, family-friendly community of Cool Springs East is located in the heart of the Cool Springs area, off Carothers Pa... Read more

Falcon Creek Homes for Sale Franklin TN

Falcon Creek Homes for Sale Franklin TN Welcome to Falcon Creek homes for Sale Franklin TN & lifestyle! Falcon Creek is a quiet, family-friendly community located off South Carothers Parkway in east Franklin, TN. Developed between 1993 -1997, Falcon... Read more

Inglehame Farms Brentwood TN Homes for Sale

Brian Patterson, Brentwood TN REALTOR® - Call Today! 615.438.4941 Inglehame Farms Brentwood TN homes for sale & lifestyle! The beautiful community of Inglehame Farms is located on Split Log Road and Wilson Pike in east Brentwood, TN. Developed f... Read more
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Real Estate News!!!

Latest Realty News from NAR

Don’t Just Sell a Home; Market a Lifestyle

Kevin Tengan told attendees at the REALTORS® Conference & Expo to remember that home buyers are looking for "a place for their life to happen."

Kevin Tengan told attendees at the REALTORS® Conference & Expo to remember that home buyers are looking for “a place for their life to happen.”

To help your listing stand out from the competition, focus on the lifestyle the property will help buyers achieve, in addition to common details such as square footage and number of bedrooms.

That’s the advice of visual effects specialist Kevin Tengan, who has turned his experience working on Hollywood productions into the foundation for a real estate business that reflects his love for imagery and storytelling. A buyer might say they want a four-bedroom, three-bath house with a sunny kitchen and a backyard, but what they’re really looking for is “a place for their life to happen,” he said during a session at the REALTORS® Conference & Expo in Chicago earlier this month.

“A lot of what we communicate is ‘what’ and ‘how,’ but few talk about ‘why,’” said Tengan, CRS, chief operating officer of RE/MAX Prestige in Honolulu. “Start with the why.”

As you develop marketing campaigns, remember that saying a home is in a great neighborhood isn’t as powerful as showing why that is the case, said Tengan. For example, if you produce a video property tour, include footage of nearby attractions such as beaches, museums, shopping districts, and other aspects of a community that can inspire a buyer to want to live in the area—not just in the home. Anything you can do to tie your listing to the lifestyle buyers want will attract more traffic, Tengan said.

One of the keys to developing marketing materials that will resonate with buyers looking for a certain lifestyle is understanding the trends that characterize the people you are trying to reach, said Emily Line, vice president of commercial services for Realtors Property Resource®. As a real estate professional, you have access to an enormous amount of data about what consumers are looking for. There are services that can sift through the information and create reports to help you develop an effective pitch, Line said.

The data can help you tune in to trends that reflect the kind of buyers you want to reach. You can identify people in certain kinds of occupations, where they like to shop, and what they like to do for entertainment, Line said. This information can help you connect with buyers in your area, as well as investors who want to purchase commercial or residential properties that will attract certain types of tenants, she said.

Turn the information you collect into a marketing tool by incorporating it into a story that connects the property to the goals and lifestyle of those who would buy it, Tengan said. “At the end of the day, the story is all that matters. A great story evokes a reaction.”

‘This is Our Moment. Own it.’

“Are you ready to own it with me?”  asked Elizabeth Mendenhall, a sixth-generation REALTOR® and the sixth woman to become president of the National Association of REALTORS® in the past 110 years. “We absolutely have the power to make a difference.”

Mendenhall was sworn into office by her father Richard Mendenhall, who was 2001 NAR president. “There is nothing more powerful in this journey than sharing it with others,” she said addressing thousands of REALTORS® at the Inaugural gala during the REALTORS® Conference & Expo in Chicago.

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Mendenhall ended her inaugural festivities with a group rendition of “REALTORS® Own It”—the vibrant tune that she co-wrote for her presidency. The song evokes the pride and power embodied in dedicated real estate pros who strive each day to meet the complex needs of their clients and keep the industry strong.

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Seller and Buyer Testimonials

If you are looking for a very knowledgeable, trustworthy, and responsive person to help you buy or sell a home, we highly recommend Brian, who helped us with our recent home purchase in Franklin. His background in construction is a bonus for buyers because he knows what to expect in a well-built home. For sellers, that same background is useful for prepping your house for sale. We enjoyed working with Brian! His smile and positive attitude took the stress and strain out of buying a hou Thomas Moen
Brian was very attentive to our needs and showed us quality homes. He knows a lot about the construction of homes which shows in his work (and passion). I would recommend him to anyone who is wanting to buy or sell a home. Brittany Viveros
Brian has extensive knowledge in construction practices and used this knowledge to point out important information on the different properties I looked at. He was very quick in responding to me when I found a potential property. He always made himself available to fit my schedule to check on the properties when it came time to do so. I highly recommend him for anybody who is in the market for a home and if I purchase another home in the future I will be giving Brian a call. Bob Jensen
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